Before we start, understand what does multi-channel mean,
"Multi" define many and "Channel" define a way or source for
delivering the message. So, the term "multi-channel publishing" means
to publish a same content on various publication channels for all users at the
same time.
User may access your content via book , flyer even some may
access it on tablet, mobile phone, home computers, laptops and other gadgets
via publication channel like website or blog. You may create an info-graphic, one
minute video or presentation for publishing. This means by various printing and
digital media channels you can publish
your content and to reach your target audience.
When we offer a similar content to user by means of multiple
channels and ways, like books printing, uploading content on website or blog or
even a presentation; the only factor which makes difference is the resource or
channel used for publishing the content .
In this digital era, user prefer collecting information by means of
various resources and channels, let it be a book, flyer , website , mobile
application, e-book or even an info graphic. The important fact is to get your
content published to several print and digital publishing channels to reach the
target audience.
Although each channel has its limitation which some time
makes multi-channel publishing a complex method, example; you cannot use more
than 140 character in twitter post, which means you need to be careful while creating
your content or message, and ignoring this can make your message less effective,
which may affect your targeted user.
Every channel has its uniqueness
properties which can be further optimized by several tools and
techniques to make your content more effective.
Today Companies are focusing more on creating a unique and
creative content for their target audience, and for promotion they use multi-channel publishing, which
distributes and publish the content via several channels and resources, which highlight
the content it in front to the target
audience or readers.
As technology is getting more complex day by day, more
channels are evolving for publishing of the content. This multi-channel
publishing has changed the way of approaching to the target audience, also this
will play a major role in planning future publishing strategies.
